SamJ, born in 1998, is inspired by the anthropology of self. Their work concentrates on how we express ourselves, communicate subconsciously, and choose to find our place in the world through various boundaries and labels. With a BFA in Graphic Design, they started their practice as an artist in 2020 by selling their work as an NFT shortly after graduating James Madison University and moving to Amsterdam where their studio is located now.

Since then, they have been exploring gender, performance, identity, and conscious expression through the lens of digital media and posthumanism. Their artworks have been featured or collected by Gucci, NFTnow 100, Museum of Crypto Art, Fewocious, gmoney, Claire Silver, and many other prominent figures of the Web3 art movements.