Simon Alexander-Adams is a multimedia artist and designer who works at the intersection of music, visual arts and technology. He specializes in real-time generative art, interactive installations and audiovisual performances. It draws on emerging models found in nature and uses complex systems to simulate natural phenomena in search of organic textures and surprising interactions.

His work has been presented at international festivals including Electric Forest, Coachella, the Ann Arbor Film Festival and the 2018 Bi-City Biennale of Urbanism/Architecture Shenzhen. He has worked on projects for a range of companies and customers, including ARTECHOUSE, Intel, HP, GQ Magazine and McAfee. He also regularly performs with the art-rock band saajtak, which has also performed at Sonic Circuits (D.C.), Strange Beautiful Music (Detroit), and has shared the stage with musical artists such as Xiu Xiu, Gaelynn Lea, Vicky Chow, New Music Detroit, Laurie Amat, Alan Licht, and many others. Simon earned a Master’s degree in Media Arts from the University of Michigan School of Music, Theatre and Dance in 2015.