This International Women’s Day, Artpoint presents GAZE, an online exhibition and NFT sale of all-women artists. In partnership with both leading and emerging artists such as Marjan Moghaddam, Lisa Odette, Hermine Bourdin, Rory Scott and Rank SSS, the GAZE collection recontextualises the ‘male gaze’ - an art historical and sociological concept whereby art, images and culture are created with heterosexual men as the intended audience. In this way of seeing, women are presented as sexualised beings, sites of pleasure and objectification. Through the lens of the artists in this exhibition, the ‘male gaze’ is inverted in multiple ways: firstly, by depicting the female body from the perspective of a woman (Marjan Moghaddam, Lisa Odette), secondly, by critiquing directly the notion of surveillance, policing and voyeurism over the female form (Hermine Bourdin), and lastly, through the way in which women may perceive and occupy the natural or metaversal worlds (Rank SSS, Rory Scott).
There is yet another layer to GAZE. This exhibition is being released in the Web3 ecosystem as a collection of NFTs. The Web3 and NFT space is notorious for its break-neck pace - participants jump from project to project and artist to artist in the hopes of catching the ‘next big thing’ and securing ‘generational wealth’. Missing out on a project induces FOMO, and so individuals feel as though they must always be switched on, reacting quickly to the rapidly changing tides and trends of the NFT world. In contrast, to ‘gaze’ at something is to ‘look steadily and intently, as with great curiosity, interest, pleasure or wonder’ [dictionary.com]. With this exhibition, we thus invite viewers, collectors and fellow creators to take the time to truly look at the artworks, as one would in a gallery or museum. In a Tik Tok’ed world where our attention spans are being obliterated, alongside a Web3 ecosystem that doesn’t know how to rest, the need for art and culture to make us pause, contemplate, and allow it to move us is ever more imperative.